RBMA Visuals at Oxegen ‘09
The Red Bull Music Academy is a musical event that travels the globe. Each year a new batch of participants are selected from the huge amount of applicants to attend a two week celebration of music. Past lecturers have included Amp Fiddler, ?uestlove, Babu, Hank Shocklee, Chuck D, Madlib and Tony Allen and some of the RBMA “Graduates” include Flying Lotus, Hudson MoHawke, Black Milk and ChoiceCuts’ very own DJ Rizm.
Red Bull approached us with the brief of producing and performing a live visuals set conveying the spirit of the academy at the Oxegen Festival. As the Academy and the accompanying Academy Radio are intended for an aurally sophisticated audience of DJs, producers, MCs, singers, sound engineers, broadcasters, programers and songwriters, the branding of the visuals had to be discrete – no music lover appriciates a spinning corporate logo behind their favorite act!
We produced a huge amount of material specific to each act playing over the weekend, including Florence and the Machine, David Holmes, Crystal Castles, Mano Le Tough, Of Montreal, M83, Ladyhawke, RSAG, Messiah J & the Expert and Rizm.
We also ran a camera feed through our effects desk and mixed the live footage with the visuals, all synched to the music and filtered and treated in realtime.
For the intervals in between each act we produced RBMA information screens, showing people what the Academy is all about, as well as animated information screens showing festival timetables, who was up next and any other information that became relevant such as artist cancellations or line up changes.