Hypnotic Brass Ensemble
Hypnotic Brass Ensemble are one of our favourite bands to work with. Whether it’s on stage, touring or in the studio Hypnotic Brass Ensemble are the epitomy of what ChoiceCuts represents: quality live performances, appreciation of all styles of music and a respect for the musicans that came before us. In the three years we have worked with them HBE have been trailblazing across the globe with their incredible live show.
We already work closely with the band on many aspects of their work behind the scenes so we were delighted to be asked to redevelop their website. The band are constantly travelling so an easily updateable site that showcased their music and exploits was the brief.
The Hypnotic Brass Ensemble consists of 8 brothers. Their father Philip T. Cohran was one of the main trumpeters with the legendary Sun Ra’s Arkestra and was co-founder of the Chicago-based artist advancement movement AACM (‘Association for the Advancement of Creative Musicians’)
As there is such a strong visual element to the band, we focussed on the photography that has been collated from various photographers who have shot them rehearsing, performing and relaxing. We used this as the visual foundation of the site. Easily engaging the band’s fans and allowing users to find information on the band was the primary focus of the redesign. Tight integration with Soundcloud and a clear SEO strategy implemented at the development stage ensured that the latest Hypnotic release (a 12″ vinyl record we produced) got well over 5,000 plays and 2,500 downloads within one week of release in May 2010.
Screenshots
These screeshots were taken at the time of site launch, the site may have changed since then.
